The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Agency Rankings
Arnold Worldwide / Boston
Client
Title
Category
Award
Points
Zine, Heart Brochure, Cling
Agency: Arnold Worldwide / Boston
Client: Volkswagen
Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Points: 25.0
IPod Zine
Agency: Arnold Worldwide / Boston
Client: Volkswagen
Category: Collateral Design / Point-of-Purchase and In-Store: Single
Points: 15.0
Stadium
Agency: Arnold Worldwide / Boston
Client: Volkswagen
Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Points: 5.0
Sky, You Are Here, Stadium
Agency: Arnold Worldwide / Boston
Client: Volkswagen
Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 5.0
Trailer, Stream, Drift
Agency: Arnold Worldwide / Boston
Client: Volkswagen
Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 5.0
Rain, Mirrors, Tinted Glass
Agency: Arnold Worldwide / Boston
Client: Volkswagen
Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Points: 5.0
Mirrors
Agency: Arnold Worldwide / Boston
Client: Volkswagen
Category: Newspaper / Newspaper 600 Lines or Less: Single
Points: 5.0
Cutaway
Agency: Arnold Worldwide / Boston
Client: Volkswagen
Category: Outdoor / Outdoor: Single
Points: 5.0
New Beetle Convertible
Agency: Arnold Worldwide / Boston
Client: Volkswagen
Category: Beyond the Banner
Points: 5.0
Touareg
Agency: Arnold Worldwide / Boston
Client: Volkswagen
Category: Beyond the Banner
Points: 5.0
Pods Unite
Agency: Arnold Worldwide / Boston
Client: Volkswagen
Category: Beyond the Banner
Points: 5.0
Brand Guide Line
Agency: Arnold Worldwide / Boston
Client: Oral B
Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Points: 5.0
Client:
Volkswagen
Title:
Zine, Heart Brochure, Cling
Category:
Collateral Design / Point-of-Purchase and In-Store: Campaign
Award:
2004 Design Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
IPod Zine
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Award:
2004 Design Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
Stadium
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Sky, You Are Here, Stadium
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Trailer, Stream, Drift
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Rain, Mirrors, Tinted Glass
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Mirrors
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Cutaway
Category:
Outdoor / Outdoor: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
New Beetle Convertible
Category:
Beyond the Banner
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Touareg
Category:
Beyond the Banner
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Pods Unite
Category:
Beyond the Banner
Award:
2004 Interactive Merit Award
Points:
5.0